Client: International™
Agency: BBDO Chicago
Role: Associate Copywriter
MV Series™ Campaign
Ask: Position the MV Series™ as a trusted partner in the day-to-day demands of various business operations. Emphasize its lasting durability, dependable performance and flexibility.
Carb campaign
International™ is leading the pack, they launched the first‑to‑market OEM CARB Clean Truck Check solution available to customers.
This solution enables fleets to comply with the California Air Resources Board (CARB) Clean Truck Check program by using the My International platform to perform emissions testing and submit results directly to CARB.
This eliminates the need for manual, in‑person testing and reduces operational disruption.
