Client: Fleetrite

Agency: BBDO Chicago

Role: Associate Copywriter

Fleetrite is an aftermarket parts retailer owned by International™.

While owned by International™, Fleetrite parts are explicitly engineered to provide an "all-makes" fit. They are compatible with heavy-duty trucks, trailers, and buses built by major manufacturers. The only issue was it took 5 million steps to get said parts. The place you look for parts was not the site you paid for parts.

ENOUGH WAS ENOUGH, so Fleetrite revamped their site to be what I coined “the one-stop parts shop”. 

TLDR: Website Revamp - Teaser + Lauch Assets

Where you search is where you buy.